In a world grappling with pressing environmental challenges, corporations have a pivotal role in driving sustainable change. FedEx, one of the global leaders in express transportation, has risen to this challenge by strengthening its environmental conservation efforts in Taiwan. Partnering with the Society of Wilderness (SoW), FedEx has demonstrated how corporate social responsibility (CSR) can translate into tangible ecological benefits, particularly in safeguarding vital water resources.
A Vital Partnership for a Critical Resource
The Touchian River in Hsinchu, Taiwan, serves as a lifeline for the region, supplying over 90% of the local water. This water sustains agriculture, supports livelihoods, and is indispensable for the operations at the Hsinchu Science Park, a hub for Taiwan’s high-tech sector. Recognizing the river’s importance, FedEx and SoW collaborated to organize two impactful cleanup events on December 14 and 28, 2024.
These events brought together FedEx team members and their families to remove nearly 181 kilograms of waste from the riverside, emphasizing the power of collective action. Michael Chu, Managing Director of FedEx Taiwan, aptly captured the essence of this initiative:
“The Touchian River is a vital resource for the Hsinchu area, and our ongoing partnership with the Society of Wilderness underscores our dedication to environmental stewardship and corporate social responsibility.”
Tackling Plastic Pollution
Plastic pollution emerged as a significant issue during the cleanup efforts. Common debris included plastic bottles, bags, and disposable utensils—items that underscore the pervasive reliance on single-use plastics. Liu Yueh-Mei, Honorary Chairperson of SoW, highlighted the urgency of addressing this issue:
“A clean river is the key to a blue sea. Reducing plastic usage and minimizing single-use products are critical steps toward environmental sustainability.”
The cleanup also revealed large waste items in the river, emphasizing the need for stricter measures to prevent illegal dumping and wastewater discharge.
Beyond Cleanups: Environmental Education
FedEx’s commitment extends beyond physical cleanups. The company partnered with SoW to host an environmental education seminar titled “For Blue Seas, Start with Clean Streams.” This seminar explored Taiwan’s aquatic and marine environments, educating participants on the interconnectedness of rivers and oceans.
The seminar aimed to inspire behavioral change among FedEx team members, encouraging them to adopt sustainable practices in their daily lives, such as reducing disposable plastic usage. By combining education with action, FedEx fosters a culture of environmental responsibility among its workforce.
The Ripple Effect of Corporate Action
FedEx’s efforts in Taiwan exemplify how corporations can drive meaningful environmental change by partnering with local organizations and engaging their communities. This initiative aligns with broader sustainability goals, creating a ripple effect that benefits ecosystems, industries, and communities.
Key highlights of FedEx’s approach include:
- Collaborative Action: Partnering with NGOs like SoW amplifies impact through shared expertise and resources.
- Community Engagement: Involving employees and their families fosters a sense of ownership and responsibility.
- Education and Awareness: Seminars and workshops ensure that sustainability becomes a part of everyday life, not just an event-based activity.
- Addressing Local Needs: Focusing on the Touchian River reflects a deep understanding of the region’s unique ecological and economic challenges.
A Call to Action
As Liu Yueh-Mei aptly stated, “The Society of Wilderness eagerly anticipates more companies, organizations, and individuals, like FedEx, to join in protecting our land, rivers, and oceans, for a cleaner, sustainable future.”
FedEx’s initiative serves as a powerful reminder that corporate efforts, when aligned with community needs and environmental goals, can create lasting change. It’s a call to action for other organizations to step up, collaborate, and contribute to a sustainable future.
Through its partnership with SoW, FedEx is not just delivering packages—it’s delivering hope for a cleaner, greener planet.
Thank you for reading!
