The imitation meat industry, once heralded as a revolutionary force for environmental and ethical eating, now faces a daunting crossroads. Brands like Beyond Meat and Impossible Foods, once darlings of sustainability advocates, must grapple with a complex and evolving narrative that has dampened consumer enthusiasm. The question at the heart of this challenge is as…
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Thought Leadership: Convincing Consumers to Embrace Plant-Based Meat – A Communication Revolution
