This holiday season, Entergy Corporation reminded us of the power of community and corporate responsibility through its heartwarming “Operation Secret Santa” initiative. As part of its long-standing commitment to supporting low-income families and individuals facing financial hardships, Entergy brought smiles and relief to customers by covering their utility bills at the Canal Street Customer Care Center. This gesture, powered by The Power to Care program, exemplifies Entergy’s dedication to making a difference in the lives of those who need it most.
Operation Secret Santa: A Holiday Tradition of Giving
Launched in 2014, “Operation Secret Santa” was inspired by the sight of customers braving the cold to pay their utility bills during the holidays. Over the years, the program has grown into a cherished tradition, distributing more than $60,000 in utility payment assistance. This year, Entergy leadership and even Santa Claus himself stepped in to surprise customers, ensuring they could celebrate the season without the stress of financial burdens.
“We love our customers, and Operation Secret Santa captures the essence of the holiday spirit,” said Deanna Rodriguez, president and CEO of Entergy New Orleans. “Through The Power to Care, we can help customers pay their utility bills, bringing comfort and joy to those who need it most.”
The Power to Care: A Lifeline for Vulnerable Communities
At the heart of “Operation Secret Santa” is The Power to Care, Entergy’s flagship program designed to provide emergency bill payment support to seniors and individuals with disabilities. Since its inception in 2008, the program has raised over $50 million, helping more than 250,000 customers in need.
This remarkable initiative is powered by collaboration. Entergy partners with local nonprofits, its dedicated employees, and generous customers to create a safety net for those facing hardships. By fostering a culture of giving, Entergy ensures that no one is left in the dark—literally or figuratively—during difficult times.
Entergy’s Broader Commitment to Sustainability and CSR
Entergy’s impact extends far beyond the holiday season. As a Fortune 500 company serving 3 million customers across Arkansas, Louisiana, Mississippi, and Texas, Entergy has long been a leader in sustainability and corporate citizenship. With roots in its communities for over a century, the company aligns its corporate social responsibility (CSR) initiatives with the United Nations Sustainable Development Goals (SDGs) to address pressing societal challenges.
Key CSR Priorities:
- Education and Workforce Development: Entergy invests in programs that prepare individuals for the jobs of tomorrow, fostering economic growth and community resilience.
- Poverty Solutions and Social Services: Initiatives like The Power to Care ensure vulnerable populations have access to essential services, including energy.
- Environmental Programs: Entergy is committed to transitioning to cleaner, more efficient energy solutions, contributing to a sustainable future for all.
Sustained Impact Through Philanthropy and Volunteerism
Each year, Entergy contributes $16-$18 million in shareholder-funded grants to approximately 2,000 nonprofit organizations. These contributions support initiatives that uplift communities, address inequality, and drive sustainable development. In addition to financial support, Entergy employees volunteer over 100,000 hours annually, valued at more than $3 million.
Since 2018, Entergy has delivered over $100 million in economic benefits each year to local communities, showcasing its unwavering dedication to fostering thriving, resilient neighborhoods.
A Leader in Sustainability
Entergy is not just about powering homes and businesses—it’s about powering life. The company is at the forefront of the energy transition, investing in reliability, resilience, and cleaner energy solutions. By embracing innovation and sustainability, Entergy is ensuring that the communities it serves are prepared for the challenges of tomorrow.
Join the Movement
As the holiday season continues, Entergy invites everyone to join in its mission of spreading warmth and light to those in need. By supporting initiatives like The Power to Care, we can collectively ensure that no family has to choose between basic needs and holiday joy.
Learn more about Entergy’s efforts at entergy.com and follow @Entergy on social media for updates on their impactful work.
Closing Thought
Entergy’s story is a testament to the transformative power of corporate responsibility. By addressing immediate needs while investing in long-term solutions, Entergy is creating a brighter, more sustainable future for all. This holiday season, let’s celebrate the companies that are making a difference—one family, one community, and one initiative at a time.
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