A Circular Partnership for the Planet: How LG and ERI Are Turning Earth Day into Action
In a world awash with outdated gadgets and discarded electronics, two sustainability powerhouses—LG Electronics USA and ERI—are proving that corporate impact can be deeply practical, community-driven, and environmentally transformative. This Earth Day, April 22, 2025, the duo is offering free e-waste recycling events across multiple U.S. locations to give people a convenient way to safely dispose of unwanted consumer electronics. It's more than a cleanup campaign—it's a corporate spotlight moment that illustrates what real environmental responsibility looks like when innovation meets initiative.
The Power of Partnership
At the heart of this effort is a bold collaboration: LG, a global consumer electronics leader known for its forward-thinking technology and environmental stewardship, and ERI, the nation's only fully circular and carbon-neutral electronics recycler. Together, they're not only helping consumers reduce clutter but also keeping toxic e-waste out of landfills, reclaiming precious materials, and reducing carbon footprints in measurable ways.
“It is an honor to team with our friends at LG to celebrate Earth Day and bring responsible recycling of electronics to the people,” said John Shegerian, Chairman and CEO of ERI. “This initiative is part of our circular mission—to prevent unwanted electronics from ending up in landfills while providing a convenient way for people to de-clutter!”
Where and When: Earth Day E-Waste Drop-Off Locations
The recycling drive will run simultaneously at five LG corporate locations across the country. Residents near these areas can drop off computer equipment, televisions, mobile phones, tablets, and any electronics with cords or batteries (excluding large appliances) for responsible recycling or refurbishment by ERI.
Englewood Cliffs, NJ – LG Headquarters
Huntsville, AL
Clarksville, TN
Buffalo Grove, IL – LG Lincolnshire
Santa Clara, CA – LG Nova
Date & Time: Tuesday, April 22, 2025 | Between 11:00 AM – 5:00 PM (varies slightly by location)
Responsible Recycling = Real Impact
This campaign is not just a symbolic gesture—it is a calculated step toward a circular economy. ERI is certified by all leading environmental and data security oversight organizations, including e-Stewards, R2, NAID, ISO 27001, and SOC 2 Type II. It is the first and only recycler in its category to achieve nationwide carbon neutrality, demonstrating the company’s real-world commitment to climate mitigation and public trust.
ERI’s facilities can process over one billion pounds of e-waste annually, providing an enormous service to communities, municipalities, and the planet. Every item dropped off at the Earth Day events will either be recycled, securely destroyed (if data-bearing), or refurbished for second-life use.
Incentivizing Sustainability
In addition to peace of mind and eco-impact, participants will also receive an exclusive 10% discount coupon for LG.com, valid from April 22 to May 22, 2025. This discount applies to eligible LG products (excluding parts/accessories) and encourages a responsible cycle of consumption—out with the old, in with the efficient and sustainable.
This kind of incentive signals a smart fusion of environmental care and customer engagement, reinforcing that sustainability can also drive brand loyalty, innovation, and long-term customer relationships.
A Broader Vision: Technology for a Greener Tomorrow
For LG, this initiative aligns perfectly with its “Life’s Good When It’s Green” campaign, which commits the company to climate action, energy efficiency, and product lifecycle sustainability. For ERI, it’s another opportunity to showcase how a data-secure, certified, and carbon-conscious e-waste recycling approach can scale nationwide while maintaining the integrity and accountability consumers deserve.
Together, these two organizations are not just talking about change—they're driving it forward. The Earth Day event is a practical demonstration of how CSR strategies, when backed by real partnerships and operational integrity, can educate, empower, and enable people to act.
The Bigger Picture: Earth Day and Beyond
As Earth Day 2025 approaches, LG and ERI’s joint initiative serves as an inspiring example of what’s possible when corporations take their environmental roles seriously. In a world increasingly shaped by consumer electronics and digital dependence, responsible disposal and recycling must become second nature. Efforts like this don’t just clean up—it cultivates a culture of stewardship.
By making it easy, rewarding, and trustworthy to recycle electronics, LG and ERI are not only solving an environmental problem—they are fostering community involvement, raising awareness, and leading by example in the corporate sector.
Conclusion: A Call to Corporate Courage
On this Earth Day, LG and ERI are showing us how businesses can be forces for good—not through slogans, but through sustained action and community-oriented programs. In the spirit of true corporate social responsibility, they remind us all that sustainability isn't just about what we build—it's also about what we reclaim, restore, and responsibly let go.
Whether you're a consumer, corporate leader, or climate advocate, the message is clear: the future is circular, and it's being delivered—one recycled device at a time.
Thank you for reading!
